What do you stand for? What kind of image do you want to portray to your customers? This will show the “human” side of your business, and help make it more relatable. If others have trusted you in the past and were happy about the outcome, new customers are more likely to trust you themselves! It will also help you build your credibility as a whole, and prove that what you are claiming is true.Īnother crucial point is outlining your company values. If you have some, definitely showcase your past achievements or positive reviews. Sharing your company story will help your clients to empathize with you and your business. Basically, how your business got to become what it is today. Talk about your breakthroughs, your milestones, and your evolution. This is also the perfect place to showcase your brands’ vision statement.Įvery single company has a story, so tell yours! Your customers will want to know about your backstory, and what made you want to start your business in the first place. This is also your opportunity to show what’s unique about you and your business. It will guide your customers as to whether they think they should shop with you or not. This helps to identify what you have to offer and why customers should care about your brand specifically. The first key thing to include in your About Us page is your mission statement. This is how you can attract your target audience to your online store. The way you decide to approach this is very important, as the design, visual aspects, and written content showcases how you want your brand to be seen. It allows them to identify who you are as a brand, and what you stand for. It’s the number one source of information for anyone who wants to know more about you, and can often be the first thing that a customer looks up. The About Us page of your website is an opportunity for you to tell the story of your business, your values, and your achievements.

About us sample page for website